Gambling adwords policy, offline gambling
Check for restrictions by country, below. Google has also stressed that advertisers authorized to promote gambling services and products in other jurisdictions will be able to continue doing that. This development is designed to provide greater protection measures for users in Great Britain of remote gambling services, including online bingo, casino, sports betting sites, and telephone betting.
Further details can be found in the Policy Center. For social casino game ads and destinations, the following is not allowed: Examples of abuse of the ad network: Gibraltar, Malta, Isle of Man, Alderney etc. Google has said in a recent email to AdWords advertisers that it has changed the section of its AdWords Gambling and Games policy that is gambling companies in uk with advertising in Italy and that gambling-oriented advertising content will no longer serve in that particular country.
Minister Di Maio was actually the person to spearhead the so-called Dignity Decree, a legislative piece that, among other things, contained proposals for the full ban on gambling-oriented advertising activities in the country. From June only advertisers who have submitted a full licence issued by the UK Gambling Commission will be permitted to target the UK with online gambling ads.
For that reason, we allow the promotion of the content below, but on a limited basis.
Social casino game destinations that offer gambling or games where the opportunity exists to win real money or prizes based on the outcome of the game. Recreational drugs chemical or herbal gambling adwords policy psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products Enabling dishonest behavior We value honesty and fairness, so we don't allow the promotion of products or services that are designed to enable dishonest behavior.
They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
Beginning September 2,advertisers who apply using a licence issued by an entity other than the UK Gambling Commission will need to also provide: Gambling country restrictions In addition to the requirements above, there may be further restrictions based on which countries your campaign targets. If a country isn't listed, it means Google Ads currently does not support gambling advertising in that country.
However, the industry has contested the ban, arguing that advertising has been one of the few advantages it has had over black market operations and that now as the advantage has been scrapped, unregulated operators would be able to lure customers more easily.
Examples of dangerous content: Promotional products such as vouchers or bonus codes; educational materials such as tutorials or e-books; software such as poker odds calculators; other gambling-related information including tips, odds, handicapping, and sports picks; aggregator or affiliate sites that promote gambling-related content Online non-casino games Any internet-based game where money or other items of value are paid or wagered in exchange for the opportunity to win real money or prizes based on the outcome of the game Examples: As such, our advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate security measures.
Promotion of social casino games, which are online simulated gambling games where there is no opportunity to win anything of value, such as money or prizes.
Things you can't do if you want to advertise with us Restricted content: Social casino game ads must target approved countries and should not appeal to minors.